skip navigation



The 'Chip and Go Newsletter' is a fast and easy way to learn more about the game of hockey and connect with your SJHA community. This is a one-stop-shop for all your SJHA news and information. This edition features SJHA's updated Mission, Vision, and Core Values, updates about the preseason party, a message to 10U Rep families, and much more! So, give it a quick Chip and Go!

Mission, Vision, Core Values

We are so excited to announce our revamped Mission, Vision, and Core Values. This is what culture means to SJHA : 

  • Mission: Seattle Junior strives to make positive lasting impact for all players, coaches, and families through the game of hockey. Our unique grassroots community is dedicated to practicing age-specific, player-centered skill development, boosting hockey-specific adult education, and promoting respect and inclusivity in our culture.
  • Vision: Our vision to create a transformational experience for all players in the association. Through the game of hockey all players will learn leadership skills, make indelible positive memories and deep-rooted relationships, and maximize their opportunities to realize their hockey dreams. 
  • Core Values: Seattle Junior holds high aspirations for every member of our community. We believe that growth mindset, collaboration, respect, volunteerism, teamwork, commitment, and communication are imperative to reaching our goals. This is pulling the rope, together.

Seattle Junior News and Updates

  1. The Pre-Season Party is back! We will celebrate our upcoming season's commencement on Sunday, August 28th. There will be a block party in the parking lot with lots of games and food, an on-ice skills competition for 8U-12U players (registrations coming soon), and an SJHA Coaches game to cap it off! The Moonshine food truck will be back! And, we will have an amazing silent auction! Please save 8/28 to celebrate with us!
  2. The 2022-2023 Season Registration is live! Please sign up as soon as possible!
  3. Coaches, here are some important dates to keep in mind: 
    • August 31st - Coaching Requirements (SafeSport, Background Check, Age-Module, CEP Sign-Up) are due
    • September 6th- Rep and Rec Coaches Meeting @ 5:30pm-8:30pm
    • September 17th- Sports Psychology Zoom Workshop 1 @ 11:00am-1:00pm
    • September 24th- Sports Psychology Zoom Workshop 1 @ 11:00am-1:00pm
    • October 1st- Team Culture Zoom Workshop @ 11:00am-1:00pm 
  4. We have added a FAQ page and we are working on adding a communication page to more effectively direct communications to the right people. 
  5. All of SJHA's Rep teams are out this month on hiking trails, at public parks, and at outdoor roller hockey rinks developing their team bonds, problem solving and communication skills, as well as setting goals and expectations for the upcoming season. We are working to create team cultures that are positive, motivating, and full of opportunities to practice new life skills. A big thank you to the coaches and volunteers that are assisting in team building activities and team bonding experiences!
  6. The PAC Challenge is rapidly approaching. This is hands down the most expected week on the SJHA calendar. Players and goalies are welcome but spots are limited, so sign up today! 
  7. SJHA has added an Athlete Code of Conduct to our Blue Book. Please familiarize yourself with the language and expectations. Here is the link to the Blue Book

10U Rep

A quick note to all the prospective 10U Rep families: 

As we spoke about in our information session, SJHA will be participating in a Competition Committee meeting on July 14th to determine the structure of the league for next season. SJHA is committed to composing our program in a way that aligns with the league set-up and our association's core values. We will not be able to provide any more information until the league is officially created. We thank you for your patience in advance. 

We will have 10U Rep Tryouts on August 26th-28th at Olympic View Arena. In order to prepare for the tryouts, we will hold three 10U Pre-Tryout sessions. These will be non-evaluative chances to get back on the ice and feel confident heading into the tryout weekend. Please click this link to find out more information about the Pre-Tryout skates

For any questions, do not hesitate to reach out to 



Are you an SJHA player looking to be a better hockey player and teammate? Do you want to improve your defensive skills and knowledge?

Are you an SJHA goalie eager to develop your netminding prowess?

Come join us at the first ever SJHA Defense Specialist + Goalie Clinic on July 30th & 31st at the Olympic View Arena!

On-Ice Sessions:  Hockey Director Marty Rubin will cover defensive tactics: gap, angling, agility, active sticks, man-on-man play, and body contact. 

Player Video Session: Calgary Flames Scout and former Seattle Thunderbirds Head Coach Rob Sumner will be walking the group through an NHL style video session breaking down important defensive concepts displayed by the world's best defensive players. 

Goalie Session: Goalie Coach Derek Bohn and SJHA Goalie Development Staff will be focusing on edge work, eating pucks, lateral plays, low-high and high-low, and more fun and challenging drills to boost the skills of all levels.

Goalie Video Session:  Goalie Coach Derek Bohn will be walking the group through a professional video session breaking down important goaltending concepts displayed by the world's best netminders. 

Everyone will skate twice (once a day) and have two video sessions (once a day). Here is the schedule: 

9:00am-10:15am- Squirt/Peewee Ice
10:30am-11:45am- Video session for all players / Goalie Clinic Ice*
12:00-1:15pm- Bantam/Midget Ice + Goalie Clinic Video Session

9:00am-10:15am- Squirt/Peewee Ice
10:30am-11:45am- Video session for all players / Goalie Clinic Ice*
12:00-1:15pm- Bantam/Midget Ice + Goalie Clinic Video Session

Fundraising:  All net-proceeds from this event will go to the Seattle Junior Coaching Development program. Every dollar we make will fund guest speakers to educate our coaches about important areas for growth in our community such as team leadership and culture building, social and emotional learning, and off-ice training and nutrition. SJHA looks to provide coaches with four workshops on different topics to support their learning and teaching throughout the season. We are investing in our growth mindset! And we need your help!

Admiral Academy- Learn Something New Today!

Are you a parent, coach, or player looking to learn more about the game of hockey? Are you interested in athletic development, leadership skills, or tips to make your hockey dreams come true? The Hockey Think Tank Podcast is a perfect place to go to learn and find more inspiring resources about the game we love so much. Here are a few recommended episodes to check out:

Episode 208 - Adam Oates

Episode 211 - The 5 P's of Leadership (Part 1)

Episode 213 - The 5 P's of Leadership (Part 2)

Episode 214 - Jon Gordon

Topher Scott will be speaking with our coaches this season about building team culture! Get a sneak peak of their experience by listening to these episodes on your long summer drives!


The 'Chip and Go Newsletter' is a fast and easy way to learn more about the game of hockey and connect with your SJHA community. This is a one-stop-shop for all your SJHA news and information.  This week's edition features updates and bios for all Tier I and Tier II offerings at SJHA for the upcoming season as well as an exciting staff announcement and spring and summer skill development opportunities. Give it a quick Chip and Go!

Northwest Stars Tryouts- April 21-24

The Northwest Stars are the premier Tier I program in the state of Washington. The program's primary focus is player development and advancement to the highest levels of Junior A hockey in North America. The Northwest Stars program serves players who have the goal to push their careers beyond minor hockey. Some players have the dream to be NHLers, others desire an NCAA scholarship, and some yearn to have a roster spot on a Major Junior (WHL) squad. With our spot in the North American Prospects league, one of the most elite Tier I minor hockey leagues in the country, we put our players in the best position possible to be seen by the scouts at the next level. In just 7 years we have moved 24 players on to the NCAA, Major Junior, and Junior A hockey leagues. We skate over 80 hours of practice ice every year, train with professional off-ice trainers, and learn from Stanley Cup Champion Turner Stevenson every day. If moving on beyond minor hockey is what you truly desire, then our program is the right place for you. Sign up for tryouts today at this link. 

Lady Admirals Tryouts- April 21-24

The Lady Admirals program is Seattle's only Tier I girl's hockey program. The Lady A's approach the skill development of our girl's with a fearlessness that is uncommon in the state of Washington. We believe that playing the most elite competition is the only way to truly develop our girls into excellent hockey players and future leaders. Playing in the PNAHA youth Rep leagues along with several showcases in the National Girls Hockey League and the Western Girls Hockey League, we put our girls to the test. With over 30 girls moving on to play in the NCAA and ACHA, our track record for success is undeniable. This program is for girls who are serious about their hockey careers and want to be in an inclusive and motivating environment all season long. Adding a 16U team and a Rep hockey skills session with Hockey Director Marty Rubin will only bolster our program's positive energy. If you want to be a part of the growing Lady A's program, sign up for tryouts today at this link

Northwest Admirals Tryouts- April 28-May 1

The Northwest Admirals is SJHA's Tier II (also called AA) program. The landscape of Washington state's Tier I and Tier II offerings will begin to change to fewer Tier I teams and more Tier II teams. The Tier II level is where most SJHA Rep players belong. This is not a knock on them, but rather an exciting opportunity to play high level, local, and affordable hockey with all of the benefits of elite skill development and off-ice athletic training as Tier I. USA Hockey has an extremely competitive Tier II National Championship and SJHA is striving to bring teams to that platform so that we can show the country we are a model organization for player development. At SJHA we are shifting our identity to prioritize compete and good habits (on and off the ice). We are adding a Rep skills session with Hockey Director Marty Rubin to give all players an extra opportunity each week to practice their skating and stick skills and we will be revamping our off-ice training space to incorporate more strength and conditioning into our program. With expert coaches at the 12U level leading the charge, we will be instituting a new era for all SJHA Rep players at the Tier II level. 14U, 16U, and 18U coaches will be announced after the Northwest Stars tryouts. Sign up for tryouts today. 

All Hockey Spring Clinic

Deeply rooted in the conversation about tryouts and season offerings is skating development. If you are placed on the team you wish, you will need to prepare your skating skills for the upcoming season. And if you are not placed on the team you wish, you will also need to prepare your skating skills to make progress for the upcoming season. All Hockey's Founder Erik Hanson, SJHA's Hockey Director Marty Rubin, and 14U Northwest Stars Head Coach Stevie Bryant will be running the state's most impactful skating clinic on Mondays and Tuesdays in May and June at the Olympic View Arena. With 20 hours of on-ice instruction and another 16 hours of off-ice training with Paramount Strength and Conditioning, your player will be able to optimize their athletic development and hone skills that will be integral to their success next season. For more information, visit the All Hockey page. 

PAC Challenge Summer Camp

A staple SJHA experience, the PAC Challenge camp is a week of pure hockey in mid-August. With two on-ice and two off-ice sessions each day, kids will develop a wide range of skills that are key to their success in the game. Not to mention, we have an absolute blast doing it! This camp is suited for Rep (ages 12U), Rec (all ages), and Beginners (all ages). Register today before spots fill up!

SJHA Announces New Goalie Director

There are 6 players on the ice and SJHA is committed to developing them all. We have a new Director of Goalie Development and he’s committed to taking our goaltending development and community culture to the next level.

Effective immediately, SJHA is proud to announce that Travis Moore has accepted the role of Goalie Development Director. He has spent countless hours over the last few seasons developing goalies alongside Mike Moe, the former Director. Mike has decided to step down due to health considerations and heavily endorsed Travis as his successor. 

Travis’s vision for the program and his philosophy can be summed up simply with one of his many phrases, “Mind, Body, and Goal”. This holistic development approach encompasses and distills what is most important for goalies to focus on no matter what skill level or age. Travis is dedicated to not only developing goalies’ intellectual, mental, and physical understanding of the game, but their emotional and social skills as well. Travis always wants to help our young athletes become better ambassadors for the growing game of hockey. 

Coach Moore has the teaching skills, on and off-ice experience, and work ethic to bolster the success of our program. Another priority for Travis will be working with SJHA coaches to create a tailor-made environment for each of their goalies’ individual development. We know that goalie is the most physically and mentally demanding position in all of sports, and we are poised to train our coaches and our goalies to meet those challenges head on (and square to the puck). 

Please take a moment to welcome Travis Moore at or when you see him at the rink next!

“Creating a culture using my lifelong experience as a tendy and currently playing, I have the unique opportunity to apply what I teach and train the new tendies of the future…see you at the rink!”
~Travis Moore